If you missed our recent webinar on Voice Technology: A Cultural Comparison, you can still listen to the recording by going to the Greenbook link, found here.
With the rise of voice technology, digital assistants and smart speakers, it’s important to understand consumer attitudes and usage, especially in the path to purchase. Prodege and SKIM partnered together to sample American and European attitudes around this new technology. The goal of the study was to receive a better understanding of this emerging trend and to determine implications for marketers.
The increase in voice technology adoption, including digital assistants and smart speakers, is challenging brands and insights professionals. There’s no doubt that this AI technology is impacting consumer behavior, but ‘where’ and ‘how’ remains a question.
The session detailed consumers perceptions of voice technology, current usage trends and the impact voice will have on organizations around the world. Additionally, the webinar shares practical tips for those interested in conducting research in this voice channel, as well as marketing to consumers via voice.
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