Shaggy Hair: Don’t Care or Beware? Gauging Attitudes on Grooming During COVID-19

April 23rd, 2020

Another by-product of social distancing? If you want a haircut, manicure, facial, etc, it’s a DIY affair, which is a bit overwhelming. If Blake Shelton is game for Gwen Stefani to cut his hair on live TV, then maybe we can try it from the privacy of our own homes?  

If you’ve tried to do your own grooming or beauty treatments recently, you’re not alone. Our recent research of 1,453 Americans aged 18 to 69 revealed that 70% have done at least one home beauty treatment over the past month. 

Men are most apt to have snipped their own hair (40%), while women’s focus has been on doing their nails and/or grooming their eyebrows (41-47%). Three-in-ten females have also tried a DIY skin/facial treatment over the past month.

Will the Quarantine Beard become the fashion craze of 2020? Depends on how long quarantine lasts, as at this point, just over half of the men we surveyed (53%) have been shaving at the same frequency as prior to COVID-19. Of the remainder, 32% are embracing a little extra scruff & shaving less often, while 15% are fully committed to growing a quarantine beard.

Curious to understand the impact of COVID-19 on daily routines and how time and money are being spent?

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