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LATEST FROM THE BLOG
- On February 20, 2019
The ProdegeMR team is closing out a great two weeks of successful conferences! Our conference journey started at The...
- On February 14, 2019
If you attended Quirk’s London this week, you may have caught the presentation by Adam Portner of ProdegeMR and...
- On February 7, 2019
Valentine’s Day is just around the corner! We reached out to our proprietary panel of 60 million members who...
- On January 31, 2019
Super Bowl LIII is right around the corner! We turned to our panel to find out how Americans will...
- On November 26, 2018
Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner! We are proud...
- On November 12, 2018
If you missed our recent webinar on Voice Technology: A Cultural Comparison, you can still listen to the recording...
- On October 25, 2018
U.S. Senator Bob Menendez holds a ten point lead over Republican Bob Hugin, 49%-39%, in a CBS News poll...
- On November 15, 2017
ProdegeMR, a leading provider of high quality survey sample, announced the addition of mobile phone verification to its global...
- On September 11, 2017
LONDON, UNITED KINGDOM– As ProdegeMR, a leading provider of high-quality survey sample in the United States, continues to expand...
- February 27th - March 1st
- Las Vegas
Join ProdegeMR at the Insights Association joint chapter event!
- March 5th - 6th
- Brooklyn, NY
ProdegeMR will be attending Quirk’s Brooklyn in 2019 as the Platinum Sponsor. Hope to see you there!
- April 23rd - 25th
- Austin, TX
ProdegeMR is looking forward to attending and sponsoring the IIeX North America conference in Austin.
“In the Moment” Shopper Satisfaction
A Big 5 Consulting firm wanted to capture in-store customer satisfaction feedback after shopping experiences for a major department store retailer.
- Access our 300,000 member-strong Mobile Panel Community
- Geofence over 300 stores across the U.S. to trigger a push notification to complete a short feedback survey immediately following a member’s shopping experience
Gaining Insights From “Ghost Shoppers”
Many retailers have a measurable proportion of their shoppers visit stores, but do not make purchases. Location based research allows for this valuable opportunity to be visible and actionable versus traditional means of receipt capture or recall.
- Tap into these “ghost shoppers” who browse your stores without purchasing
- Gain insights from their motivations and experiences to improve conversion at the moment of truth
Location Based Advertising Exposure
Help clients to gain valuable insights on advertising awareness, brand recall, and brand perceptions of location-based advertising.
Geofence specific outdoor advertising locations and measure key variables to gauge advertising effectiveness.
Competitive Customer Satisfaction Benchmarking
Client wanted to understand how competitive retailers compare on the same metrics gathered through in-store customer satisfaction insights. Conduct comparative analysis to determine strengths and weaknesses relative to key competitive retailers.
Conduct similar surveys using our responsive and engaged mobile panel community. Geofence key competitor stores and trigger a push notification to complete a short feedback survey immediately following the member’s shopping experience.
Retail Execution Tracking
Gather information on products out of stock, in-store displays,
in-store promotions, store cleanliness, checkout lines at peak shopping periods, and other valuable in-store insights.
Direct people to visit a retailer and take an action to provide valuable insights through image capture, audio feedback, and open-end responses. The data is immediately available via a custom survey reporting link.
Home Ethnography Research
Many consumer packaged goods manufacturers understand shopping activity, but have a limited understanding of the “how” and “why” behind purchases. They want a deeper, more comprehensive understanding of how consumers use products, when they do, and why they do it.
- Learn more about product usage through images, video testimonials and cooking methods
- Understand product applications combined with other ingredients to gain insights into potential line extensions to broaden market appeal for the brand