ProdegeMR Strengthens Panel Verification with Mobile

  • On November 15, 2017

ProdegeMR, a leading provider of high quality survey sample, announced the addition of mobile phone verification to its global proprietary online panels.

In a world of programmatic solutions and increased mobile device usage, Prodege continues to strengthen its leadership role and commitment to sampling integrity and survey quality with advanced mobile phone verification methods.

ProdegeMR now uses a two-step authentication process requiring that its panelists validate their email address (double opt-in), as well as verify their mobile phone number. “With advances in mobile, we have moved beyond traditional verification methods in order to enhance identity validation. We will continue to elevate the user experience with new technologies, supporting the continued robust growth and engagement of our member base,” stated Daniel Ross, SVP of Product of ProdegeMR.

Mendy Orimland, Senior Vice President, ProdegeMR adds: “The advances we are making in respondent verification methods go beyond just the traditional double opt-in email approach that most companies have relied on for decades.  Our members benefit from the convenience, and we are pushing the industry forward with improved sampling integrity, standing by our respondent-first approach. Mobile devices are now the primary means of accessing the internet, so it only makes sense to leverage the device that is constantly in the hands of our members and make it easier for them to take surveys on the go.”