Prime Day Preferred Shopping Strategy?

July 15th, 2019

With Prime Day set for today and tomorrow, a flurry of deals abound from Amazon and other retailers. We were curious as to whether past Prime Day shoppers preferred to enter with a game plan or opted to scroll through the deals until they found something appealing.

Interestingly, our sample of 1,210 past Prime Day shoppers were divided overall in their approach. But are males or females more likely to have a specific item they hope to score a deal on?

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