ProdegeMR Debuts With All-Star Executive Sales and Technology Team

  • On December 27, 2014

LOS ANGELES, CA–(Marketwired – Dec 17, 2014) – Prodege — a leading online survey panel and corporate portfolio of consumer engagement brands — today announces the launch of ProdegeMR ( The new ProdegeMR brand offers an innovative sampling platform powered by the world’s largest respondent panel.

ProdegeMR launches with three key executive hires to oversee its sales, consumer engagement, and technology practices. These include:

  • Dave Gaston — VP Sales, ProdegeMR
  • Kris Tarbet — VP Sales, ProdegeMR
  • Daniel Ross — VP Product Management, ProdegeMR

“We’re launching ProdegeMR with the most prolific and authoritative talent available in this industry,” said Mendy Orimland, SVP of ProdegeMR. “Each of our new executives will bring critical industry knowledge, expertise and insight to navigating our growth strategy.”

Dave Gaston joins ProdegeMR as VP of Sales with more than three decades’ experience in supporting market research. Mr. Gaston joins Prodege from his most recent position as SVP Sales overseeing East Coast sales for Innovate MR. Previously, he spent more than 15 years with uSamp and Greenfield Online, after earlier positions at Yankelovich Partners and NFO.

“Prodege is a major contributor to the online sampling community, and I’m thrilled to become a member of their team. Their commitment to maintaining a world-class member experience is an extremely compelling opportunity,” said Mr. Gaston.

Kris Tarbet joins ProdegeMR as VP of Sales with more than 15 years’ experience at companies including JD Power and Associates, SSI and uSamp. His most recent position was as SVP at Innovate MR overseeing West Coast sales and business development.

“I’m excited to bring in first-hand knowledge of the sample industry’s best practices and strategies. With this new team, we will help solidify ProdegeMR’s position as a leading sample source and partner for market research companies,” said Mr. Tarbet.

Daniel Ross joins ProdegeMR as VP of Product Management responsible for market research product strategy, sampling practices, and user experience across desktop and mobile. Prior to joining Prodege, Daniel was head of product at uSamp where he successfully delivered innovative market research products for over 5 years. He has held senior level product management research positions at MySpace, Greenfield Online, and goZing, and will continue to bring best-in-class product experiences for ProdegeMR.

The new hires join ProdegeMR’s existing all-star executive team, including Mike Misel, Director of Client Development, Calvin Friesth, Senior Manager of Client Development, and Patty Pomposo, Senior Manager.

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About Prodege
Prodege is a leading online survey panel and parent company of multiple consumer engagement brands, including Swagbucks, SodaHead and nCrave. Headquartered in El Segundo, California, Prodege is a member of the Technology Crossover Ventures investment portfolio, most recently raising $60 million in May 2014. The company is currently led by former Shopzilla and Fandango CEO, Chuck Davis. Prodege was established in 2006 by Founder & President Josef Gorowitz.