With ESOMAR Congress set to begin in just a few days, we took some time to catch up with André Leb, our VP & GM, Global Markets, who will be part of Prodege’s delegation.
Edinburgh will mark André’s third time attending ESOMAR; he previously attended and enjoyed the prior sessions in New Orleans and Amsterdam. He appreciates how ESOMAR integrates the conference into the fabric of its host city and wouldn’t be surprised if there’s Scotch for the tasting this year.
This year, André looks forward to connecting with clients and meeting new people. “We all get stuck with our heads down in work. It’s good to get out there and see some of the familiar faces we’ve been working with and meet new people as well. I love hearing about the new use cases that researchers develop to address their client needs. I’m always curious to hear from Brands. They are our ultimate customer and it’s nice to see how we are helping them shape product and strategy decisions.”
In the age of big data, André is also keen to hear from “researchers on the ground level who are able to cut through the noise and focus on the data that matters. Knowing what will help businesses make decisions informs our innovation roadmap.”
Above all, when representing Prodege internationally, André is proud of Prodege’s progress in enhancing global reach. “We took huge leaps this year in scaling our global panel. We have grown at a tremendous pace and are now looking for clients with needs that span the globe so we can match them up with the appropriate respondents. With nearly 300 employees worldwide we have every language covered with 24/7 availability.”
If you’re attending ESOMAR, contact André and set some time to meet with us!