The impacts of COVID-19 are being felt in all aspects of life, including trips to the grocery store. We reached out to 1,617 of our members to get a glimpse into how their grocery shopping behaviors have evolved.

With social distancing regulations on the rise and the health and wellness of individuals top of mind, 74% of those surveyed have confirmed they stay 6+ feet away from other shoppers when in store and 68% have applied hand sanitizer right after leaving the store.  Around a third have opted for self-checkout to minimize interactions with others and/or wiped down their purchases after arriving home.

Not only are safety precautions taken into consideration when shopping, but half of the consumers we surveyed are proactively shifting how they navigate grocery aisles since the onset of COVID-19.

But are consumers seeing the impact of panic-buying and hoarding products each time they try to buy food & essentials?

Slightly over half of those we surveyed have been purchasing more items in bulk than they had been previously, which is likely contributing to lower inventory and fewer choices. Because of this, just over half (52%) are more focused on what their household needs; the brand is less important.

Of those who have adapted by adding new items to their current grocery list, cleaning supplies, disinfecting supplies, canned soups and pasta are most common.

Want to learn more about generational differences in recent shopping behaviors? Check out our webinar on April 23rd at 8am PST! Register here.

Blog Author
Author

Katie Crockford

Recent Press Releases

Upromise Extends a Helping Hand to Student Loan Borrowers

With 68% of borrowers making financial sacrifices to repay their student loans, Upromise now offers [...]

71% of Self-identified Snorers Have Never Consulted a Healthcare Professional

National survey identifies major obstacles to treating snoring and sleep issues June 28, 2023 08 [...]

Prodege’s 2023 Summer Survey: 55% of Americans Plan to Travel This Summer

45% will travel more than last summer. 73% plan to drive with 36% planning to fly to their summ [...]