What Safeguards Will Help Customers Feel Comfortable Visiting Businesses?

  • On May 14, 2020
In our recent survey gauging perceptions of consumers’ readiness to begin re-integrating into society, we also asked which precautions they’d like to see various types of businesses take before they are comfortable visiting again. Generally, the key precautions desired for a wide range of businesses (restaurants, bars, retail stores, gyms, movie theaters) are: Re-arranging seating […]
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Is the Idea of Re-entering Society Drumming Up Excitement or Nervousness?

  • On May 12, 2020
Just as Stay-At-Home regulations were starting to become second nature, many states started outlining re-entry plans. But are customers even planning to frequent the businesses being opened right now? To gain a better understanding of how Americans feel the Stay-At-Home orders were handled and whether they actually feel ready to venture out, we surveyed 1,367 […]
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Recent Sleep Patterns: Vivid Dreams, Sound Snoozes, or Disrupted Rest?

  • On May 5, 2020
Have you recently found yourself tossing and turning, waking up groggy, or recalling dreams that seem more detailed than normal? We were curious to explore whether COVID-19 has impacted our sleep patterns and dreams so we recently surveyed 1,564 of our members aged 18+ to get the lowdown on their shuteye recently. As for the […]
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From Passport to Postponed: How are Attitudes Towards Travel Shifting?

  • On April 28, 2020
As a follow-up to our earlier data on attitudes towards upcoming travel, we recently fielded additional research to see if the latest developments with COVID-19 have led to further uncertainty about upcoming trips. Our latest findings revealed that there’s been an increase in trip cancellations and postponements in recent weeks: 74% with a trip between […]
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What Mobile & TV Content is Being Relied on Lately to Pass the Hours?

  • On April 20, 2020
In years past, April was defined by enjoying the warmer weather outdoors, gathering with family for holidays, getaways over spring break, and the beginning of baseball season. This year we find ourselves in a unique and difficult predicament: how to stay entertained without venturing beyond our four walls. We recently surveyed 1,549 of our members […]
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Helpful Tips for Remote Working From a Seasoned Pro

  • On April 14, 2020
While many workers at Prodege were accustomed to working regularly at one of our several offices prior to COVID-19, we do have some colleagues who have long been doing the daily grind from home. We spoke with in-house WFH expert, Kris Tarbet, VP, Client Development to get pointers on working remotely and see if he’s […]
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Is Juggling Work and Family Responsibilities a Tall Order for Parents Lately?

  • On April 9, 2020
Imagine not only acclimating to a new normal of working from home & replacing in-person meetings with video calls, but also having antsy children to supervise, entertain, and feed. This has become the reality for many working parents since the onset of COVID-19. We recently surveyed parents with children in their households to gain perspective […]
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Oh the Places You’ll Go…But When?

  • On April 3, 2020
In recent weeks, travel has become another item added to the mounting list of things taken for granted prior to the COVID-19 pandemic. Whether for business or pleasure, many people have seen their trip plans unravel. We recently surveyed 1,592 of our members aged 18 to 69 to gain a sense of how far out […]
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What Content is Streaming During Social Distancing?

  • On March 30, 2020
Even though the actual hours in a day haven’t increased, limited in-person interactions are making each passing day feel longer. With an eye on understanding how time is being spent these days while homebound, we recently surveyed 1,529 of our members aged 18 to 69. Watching TV & videos are a common way to pass […]
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Corporate Responses to COVID-19: Rising to the Occasion or Falling Short?

  • On March 23, 2020
The effects of COVID-19 are being felt on a large scale worldwide and consumers seek reassurance from the companies that serve them. We recently surveyed 1,129 of our members to get a glimpse into which companies are leading the charge in communicating they’re looking out for their customers. Over seven-in-ten indicated they have seen companies […]
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Are Consumers Ready to Hold Companies Socially Responsible?

  • On March 11, 2020
Corporate social responsibility (CSR) as a phrase will continue to make headlines. But is CSR viewed as something that companies should “get to when they get to it” or is it a necessity today for consumers? Also, are companies misleading the public about the actions they are taking to help the planet? We surveyed 1,110 […]
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TV Shows About Politics: Accurate Portrayals or Overly Dramatic?

  • On March 3, 2020
TV shows about US politics are a constant these days and now that election season is in full swing, you’re bound to find your share of political news as you surf through the channels. Curious to understand how scripted shows about politics are perceived, we surveyed 1,152 Americans to find out if they view these […]
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Members of Our Team Named to Insights Association Chapter Boards

  • On February 28, 2020
We are thrilled to announce that two members of our team at Prodege have been selected as Board Officers for their respective Insights Association chapters. Jessica Batty, our VP, B2B Marketing has been named the Director-at-Large (Event Oversight) for IA’s Southern California Chapter. “Our team has had great success connecting with market research leaders at […]
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Can You Feel “Connected” But Also Alone?

  • On February 13, 2020
There are many ways you can feel “instantly connected” that do not even require interacting in person. At the same time, despite all of these ways to communicate, many are proclaiming that we’re in the midst of a loneliness epidemic. Is it possible that social media interactions are missing the gratification that comes from having […]
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Understanding How the CCPA Impacts Businesses & Consumers

  • On February 3, 2020
By now, you’ve likely heard of the California Consumer Privacy Act (CCPA) that became effective on January 1. In an effort to explain CCPA in an understandable manner, we had a discussion with  Prodege’s Stacey Olliff, SVP Business & Legal Affairs, who recently moderated a panel discussion titled “The CCPA and Beyond” at the Institute […]
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Have TV Watching Behaviors Shifted in the Streaming Era?

  • On January 22, 2020
Cable prices are soaring while streaming services factor heavily into today’s pop culture. Ben & Jerry’s has even gone so far as to announce a new Netflix inspired flavor. With this in mind, we surveyed 1,110 of our proprietary panelists aged 18 to 64 to understand how they are watching entertainment content. A few notable […]
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Life Milestones: Why We Should Also Celebrate Small Gains

  • On January 15, 2020
When obtaining insights on role models & success, we also took the opportunity to learn which milestones our respondents have already attained and what they hope to achieve in the coming year. In defining their biggest milestone already completed, those under 35 foremost gave a shout out to their current job title. On the other […]
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Do Adults Today Define Success Differently Than Their Parents?

  • On January 7, 2020
While it might be tempting to predict a massive social media following ensures role model status, after surveying 1,008 of our members aged 18 to 69, we learned the most impactful people are those who have been involved since day one. Despite viewing their parents as role models, those we surveyed acknowledge that they tend […]
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Unpacking Holiday Gifting: Any Common Threads?

  • On November 26, 2019
Maybe you’re the type of person who has their holiday shopping done by Black Friday and sets and adheres to a budget. Maybe you’re the one who waits until Dec 23 and crosses their fingers that overnight shipping won’t let you down. Regardless, there’s one thing we can all agree on about holiday shopping: it […]
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What’s Trending in Holiday Baking?

  • On November 19, 2019
It’s getting to be that time of year where we gravitate towards family time and festive holiday treats. We surveyed 1,102 of our members to uncover what will be baking in their kitchens this holiday season and determine which holiday flavors reign supreme. One trend we weren’t surprised about? Oreos being featured in holiday dessert […]
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Treasured Thanksgiving Traditions

  • On November 12, 2019
Now that November’s rolling along, we’re switching gears from candy and costumes to comfort food and giving thanks. Peek below to see if your quintessential Thanksgiving and Black Friday traditions are also cherished by the 1,019 Americans we surveyed.  
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A Trip Down Memory Lane: Nostalgic Toys and Games

  • On November 6, 2019
From a replica of the Barbie Dreamhouse being listed on Airbnb to retro toys resurfacing in McDonald’s Happy Meals, old school toys appear to be making a comeback. We reached out to 1,100 of our members to find out which throwback characters and games they’d like to see modernized and which fantasy settings they wish […]
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Disney Stores at Target: Gauging Shopper Interest via Exit Surveys

  • On October 18, 2019
You may have heard that Disney Stores recently opened in 25 select Target locations.  Through Prodege’s geolocation technology we know when our panel members visit Target, as well as other retailers and restaurants, how long they stay and then, upon exit, we are able to send a notification to their phones asking them to complete […]
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Gee Thanks, Just Bought It (Secondhand): on the Surge in the Resale Biz

  • On October 16, 2019
To say resale clothing sites are having a moment would be an understatement. In addition to clothes, what else are people buying and selling secondhand? We surveyed 1,325 Americans aged 18 to 64 to find out. While just over half overall have bought or sold clothing or accessories on resale sites, those under 35 have […]
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Catch Us on the Road for Fall Conference Season!

  • On October 11, 2019
Prodege is gearing up for fall conference season! In the next few weeks, you can find us at: Insights Association Corporate Researchers Conference We’re looking forward to an insightful and inspiring few days at CRC in Orlando October 22-24. Come chat with our team over cocktails at our sponsored Happy Hour in the Expo at […]
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Paid Time Off Practices in Three Countries: Who Fares Best?

  • On October 3, 2019
Paid time off was a lot different before we all had a cell phone and a laptop and could still keep tabs on our work. We wanted to understand PTO practices in three key countries, with a focus on the amount of vacation time allotted & used, attitudes towards work while on vacation, and stress […]
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Gauging the Appeal of Tried and True vs. Trendy Halloween Costumes

  • On September 30, 2019
Figuring what to wear for Halloween each year can become quite the ordeal. The next set of our Halloween insights focuses on which types of costumes are most appealing and whether people even get their pets into the Halloween spirit. Nearly half are happy to dust the cobwebs off a timeless Halloween costume (48%), while 38% […]
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Which Halloween Candy Reigns Supreme?

  • On September 26, 2019
The grocery stores are fully stocked with giant bags of treats and pop-up shops filled with costumes are lining street corners. This can only mean one thing: Halloween is on the brain. We surveyed 1,057 Americans adults to get their perspectives on Halloween candy, rituals, and costumes. Candy bars surface as the most coveted type […]
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Celebs Taking Current Events to Social Media: All About it or Not a Fan?

  • On September 23, 2019
Twenty years ago, we relied on magazines and the occasional TV interview to stay up to date with our favorite celebrities. I can’t be the only one who got excited every time a new issue of Teen People or Jane arrived in the mail. Today, social media allows us on-demand glimpses into the lives of celebrities,  […]
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What Sparks Rooting Interest in a Sports Team?

  • On September 17, 2019
With sports season now underway, we got insights from 1,061 of our panelists in the US on which sports they watch regularly and whether they have “a team”.  Football emerges as the top professional sport watched regularly and half of those surveyed are loyal to a specific football team. Secondarily, 38% watch pro basketball and/or […]
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Is There Appeal in Buying Meal Kits From Grocery Stores?

  • On September 13, 2019
Part two of our meal kit research explores whether there’s an “appetite” to purchase meal kits from grocery stores. This provides a cooking opportunity that doesn’t require the lead time or regular delivery commitment that tends to be associated with meal kit subscription boxes. Our findings reveal some interest in purchasing meal kits at a […]
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Ins & Outs of Meal Kit Subscription Boxes

  • On September 11, 2019
Deciding what to fix for dinner can be daunting, especially when factoring in selecting a recipe, shopping for ingredients, and actually preparing the meal. It’s easy to see why some people turn to cereal, takeout, or opt to make a few clicks on their phone to get a warm meal delivered with zero additional effort. […]
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Next Research Breakthrough on the Horizon?

  • On September 6, 2019
After learning what our Prodege team perceives as the most exciting research milestone in their careers thus far, it was only apropos to ask what they envision as the next big research breakthrough. Interestingly, there was not one or two, but three innovations on the horizon that jump to the forefront: Automated report generation (the top […]
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Countdown to ESOMAR in Edinburgh: A Chat With André Leb

  • On September 4, 2019
With ESOMAR Congress set to begin in just a few days, we took some time to catch up with André Leb, our VP & GM, Global Markets, who will be part of Prodege’s delegation.  Edinburgh will mark André’s third time attending ESOMAR; he previously attended and enjoyed the prior sessions in New Orleans and Amsterdam. […]
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Are Spiked Seltzers a Summer Fad or Here to Stay?

  • On August 29, 2019
Spiked seltzers are convenient, refreshing, and all over social media, especially now that Four Loko’s upping the ante. We notice this trend with our members, as White Claw emerges as the 4th most purchased alcohol brand among our members uploading receipts in the past 30 days. But is “no laws when you’re drinking Claws” a […]
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Forget Chicken Sandwiches, We’ve Got a French Fry Crown to Hand Out

  • On August 23, 2019
While everyone’s been squabbling over who makes the best chicken sandwich, another restaurant has been sitting back and basking in the glory of being the undisputed french fry king. We surveyed 1,016 of our panelists to find out their favorite fast-food french fries and McDonald’s ran away with the honor. We can’t say that surprises […]
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Prodege Through the Eyes of Its First Hire, Calvin Friesth

  • On August 20, 2019
Seeing Prodege from Calvin Friesth’s perspective offers a remarkable story of growth, grit, and innovation. Calvin was the first hire at Prodege and wore many different hats during the early days (account management, sales, marketing, etc), eventually transitioning to his current role as Senior Director, Client Development.  Calvin identifies hiring a product team to build […]
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Most Exciting Research Breakthrough Thus Far?

  • On August 16, 2019
We’ve heard from our market research professionals about which research buzzwords are overused and the types of research on the rise. For our latest installment of “market research AMA”, we wanted to glean the most exciting research development that our team has seen unfold. What chiefly stood out was mobile adoption makes it easy to […]
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The Back to School Purchase Kids Have Strong Opinions On

  • On August 12, 2019
With back to school season in full swing, we surveyed over 1,100 parents of children under 18 to gauge how involved their kids are with back to school shopping. Turns out there’s one particular type of item that kids have strong opinions on and it’s not notebooks & pens. By far, the top item category […]
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Back to School: What Parents Love and What They Dread

  • On August 6, 2019
At the start of August, many have shifted their thoughts from leisurely days spent outdoors to early morning alarms and school books. With a new school year on the horizon, we surveyed 1,152 parents of children under 18 to see what they most look forward to and what they dread. Not surprisingly, the return to […]
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Which Female TV Bosses Do Working Women Applaud?

  • On August 1, 2019
As part of our Women in the Workplace study, we were intrigued to determine which female TV bosses are admired by working women and the character traits that resonate most. From a list of seven iconic TV bosses, working women foremost spotlight Detective Olivia Benson (Law & Order: SVU) as a role model. She earned […]
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Can Women Today Have It All?

  • On July 25, 2019
The next recap of our Women in the Workplace research results offers perspective on an elusive question: “Can women today have it all?”  Our findings indicate that working women view the ability to effortlessly juggle their households, jobs and other obligations, while also advancing in their careers as more of a pipe dream. Besides more […]
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Do Men & Women Feel the Same About Their Earnings?

  • On July 17, 2019
With the US Women’s impressive World Cup victory and their ongoing crusade for equal pay fresh in our minds, we got our panelists’ take on how equitably they are being paid. Peek below to see if American females across industries are picking up what the women’s soccer team is putting down!
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Prime Day Preferred Shopping Strategy?

  • On July 15, 2019
With Prime Day set for today and tomorrow, a flurry of deals abound from Amazon and other retailers. We were curious as to whether past Prime Day shoppers preferred to enter with a game plan or opted to scroll through the deals until they found something appealing. Interestingly, our sample of 1,210 past Prime Day […]
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Are Women Respected & Represented at Work?

  • On July 9, 2019
Curious to understand how women view their workplace dynamics and career prospects, we fielded an in-depth survey with our proprietary panel among 1,054 working women in the US. The first part of our Women in the Workplace research findings focuses on visibility and respect on the job. On this topic, women tend to feel optimistic, […]
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Market Research AMA Volume 2: On the Rise Research?

  • On June 24, 2019
Research has evolved remarkably when thinking back to when paper surveys took days for the results to be tabulated. I’m old enough to remember the paper survey days, which for me, included confirming that the questionnaires were printed in a different color for each market. Technology has not only helped with the turnaround time but […]
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Perceptions of Climate Change Around the Globe: Who’s Most Concerned?

  • On June 18, 2019
After our recent intriguing research on Americans’ views on the hot button issue of Climate Change, we wondered: how important is this issue among a wider region? Opting to expand this research across the globe, we fielded a similar survey among 1,084 of our proprietary panelists in the UK and 1,034 of our panelists in […]
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Market Research AMA: Industry Superlatives

  • On June 14, 2019
Inspired by our favorite subreddit, we posed industry superlative questions to our internal market research experts. Read on to find out which research buzzwords are tired and the “you know you work in market research” quotes that ring most true. Most overused research buzzword or phrase? Congratulations, “big data”, you’re officially played out. Other overdone […]
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Is Sponsored Content as Effective as Traditional Advertising? Sign up for Our Live Webinar With Invoke Research on June 18

  • On June 11, 2019
Advertising is constantly evolving. In recent years, consumers have even devised clever methods to stop brands from talking to them. In an age of digital distraction, how can we capture consumers’ attention and authentically communicate with them? How does sponsored content fare in gaining consumer trust and moving the needle relative to traditional advertising? Prodege […]
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The Value in Gauging Customer Satisfaction

  • On June 4, 2019
The idea of voluntarily asking your customers the question “how likely are you to recommend our services?” may seem nerve-wracking. However, the insights obtained from measuring your Net Promoter Score and examining open-ended responses that elaborate upon each client’s rating can be vital to improving the customer experience. Here’s what you can learn from each […]
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Influence Me: How Persuasive and Impactful are Social Media Tastemakers?

  • On May 29, 2019
With all of your favorite primetime shows on hiatus for the summer, reality shows abound. Chances are, some of the colorful reality TV personalities gracing your screen this summer will try their hand at becoming social media influencers. We surveyed 1,031 members of our consumer panel to get their take on influencers: are they following […]
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From Buying Sample to Working Directly with a Global Panel

  • On May 21, 2019
I spent many years working as a data analyst at a brand and communications research consultancy where we conducted an impressive number of ad and concept tests. Week in and week out, we’d partner with sample suppliers and “buy survey completes” which met the very specific quota and screening requirements our clients required. As I […]
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VP of Marketing Jessica Batty Featured in Women In Research Blog

  • On May 20, 2019
Our own VP of Marketing, Jessica Batty was recently profiled by Women In Research (WIRe) as an inspiring leader in the research community. To read more about Jessica’s recipe for building a strong and motivated team, her empowering leadership style, whom she counts as a mentor, and recent innovations she’s excited to be a part […]
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Are Viewers of Reality Dating Shows Bold in their Dating Approaches?

  • On May 14, 2019
As a slew of eligible bachelors attempt to vie for Hannah Brown’s final rose on “The Bachelorette”, we polled single members of our consumer panel with a pulse on pop culture to get insights on their dating behaviors. Read on to find out who is more adventurous when it comes to meeting a mate: viewers […]
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Prodege’s Productive Week at IIeX

  • On May 2, 2019
Prodege just wrapped up a successful and fun week at IIeX in Austin, TX from April 23-25. The conference kicked off on Tuesday, April 23 with our well-attended workshop, “Turning Big Data into Digestible and Actionable Takeaways.” The insights mavens at our workshop enjoyed breaking into small groups and discussing hurdles they face with data […]
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Global Warming: A Top-of-Mind Issue that Evokes Strong Emotions

  • On April 22, 2019
In honor of Earth Day, we got the inside scoop on climate change from our proprietary panel of 60 million registered members. Peek below to find out how our members really feel every time they see an article about global warming or a trailer for yet another disaster-themed movie.
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Spring Cleaning

  • On April 17, 2019
Spring is here! And so is Spring Cleaning, the MarieKondo way. We reached out to our 60 million members to get a better sense of how they plan on doing their Spring Cleaning, and if they will be hiring a professional organizer. Here’s what they said.
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How Video Among Engaged Respondents Can Bring Consumer Insights To Life

  • On March 7, 2019
Earlier this week, our VP of Client Solutions, Adam Portner, spoke at The Quirk’s Event: Brooklyn with Matt Marontate of LivingLens on “How Video Among Engaged Respondents Can Bring Consumer Insights To Life”. This session highlighted the power of video in market research…portrayed by real videos of our favorite furry friends: puppies and kitties! Thanks […]
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Prodege Conference Recap

  • On February 20, 2019
The Prodege team is closing out a great two weeks of successful conferences! Our conference journey started at The Quirk’s Event: London Feb. 12th – 13th as the platinum sponsor. From exhibiting to presenting, we had a successful show spreading our message and meeting new faces. Our very own Adam Portner presented with Chris Havemann […]
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The Power of Real-Time Behavioral Data in the Video-on-Demand Era

  • On February 14, 2019
If you attended Quirk’s London this week, you may have caught the presentation by Adam Portner of Prodege and Chris Havemann from RealityMine on “The Power of Real-Time Behavioral Data in the Video-on-Demand Era.” Adam and Chris showed the audience how survey data in combination with behavioral data can help researchers understand how and why […]
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Valentine’s Day Trends

  • On February 7, 2019
Valentine’s Day is just around the corner! We reached out to our proprietary panel of 60 million members who are always eager to answer questions, for a better understanding of what they are hoping to get out of this year’s Valentine’s Day. The following infographic is a glimpse into responses received by thousands of our […]
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Super Bowl LIII Trends

  • On January 31, 2019
Super Bowl LIII is right around the corner! We turned to our panel to find out how Americans will be watching the Super Bowl this year. Take a look at what they said!
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Anatomy of a Philanthropist

  • On November 26, 2018
Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner! We are proud to be a business that not only creates rewarding moments, but also has an active participation in charitable giving from our 50 million + registered members. In order to better understand our philanthropic demographic profile, we […]
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Voice Technology: A Cultural Comparison – a Recap

  • On November 12, 2018
If you missed our recent webinar on Voice Technology: A Cultural Comparison, you can still listen to the recording by going to the Greenbook link, found here. With the rise of voice technology, digital assistants and smart speakers, it’s important to understand consumer attitudes and usage, especially in the path to purchase. Prodege and SKIM […]
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Prodege Grows Canadian Team

  • On November 7, 2018
Prodege is excited to welcome two new strategic members to our Canadian team as we continue to grow our operations and investment in Canada. Joining us are: Don Holmes, Senior Director, Sales and Rachel Zink, Account Manager. This dynamic duo will be responsible for leading the growth of Prodege in the Canadian market. Some background […]
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Voice Technology & Consumer Behavior: A Cultural Comparison

  • On November 1, 2018
Voice technology adoption has gained attention over the years and is becoming more of an influence on consumer behavior.  Recently, Prodege partnered up with SKIM Group to get a better understanding of just how voice technology is used around the globe and what it means for the future. If you’re interested in learning more, you’re […]
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October Food Trends

  • On November 1, 2018
Did you know that October was pizza month? That’s right. And on top of that, it’s the time of year for pumpkin spice infused everything! With our proprietary panel of 50 million registered members who are eager to answer survey questions on a variety of topics and trends, we decided to ask their opinions on […]
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The Anatomy of a Home and Garden Shopper

  • On October 29, 2018
With over 50 million registered members on our owned and operated consumer platforms, we are able to accurately pinpoint shopping profiles and understand consumer behavior, as well as accurately target specific demographics. Recently, we looked at our shoppers who are have purchased a product for the home to get a better understanding of the breakdown. […]
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Go Team Go! Survey on Football Trends showcases its one for the ages

  • On October 3, 2018
With a quarter of the 2018-2019 season behind us, most football fans have spent their weekends celebrating  with friends and family, lots of great food and fun camaraderie cheering for their favorite team. Football has become an American staple, and is one of the most anticipated events surrounding the fall season. Thanks to our market […]
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5 Ideas for Activating Your Research

  • On September 13, 2018
The most consistent concern overheard from corporate research and insights teams is this: Was anything done with our research? After pouring your creativity, time, and energy into a project, you want to know that it had an impact – sales were improved, eyeballs were attracted, products were made (or not). We’ve seen some great ideas […]
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2018 Fall TV Watching Habits

  • On September 10, 2018
2018 Fall TV premieres are getting started – find out the most anticipated new and returning shows for our audience! With the rise of social media, live streaming, and recording devices, the way people watch TV has changed dramatically over the years. With the abundance of program choices consumers now have, we reached out to […]
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America’s Got Talent: Predicting A Winner

  • On August 23, 2018
With America’s Got Talent heating up, we reached out to our panel for insights into a predicted winner. The study’s results, taken from hundreds of dedicated America’s Got Talent fans, show a forecasted winner of Courtney Hadwin, the 13 year-old from England who received the Golden Buzzer from Howie Mandel. Close behind were Makayla Phillips, […]
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The Power of Mobile Insights Webinar – A Recap

  • On August 13, 2018
If you missed our recent webinar on The Power of Mobile Insights, you can still listen to the recording by going to the Greenbook link, found here: https://bit.ly/2MlUhF0. With mobile devices becoming an increasingly important part of everyone’s daily lives, it’s no wonder researchers are starting to utilize this technology to reach their target audiences. […]
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What I Didn’t Know About Market Research

  • On July 27, 2018
I’m new to the market research industry. With a background in shopper marketing, experiential events, and packaging, I didn’t have a lot of insight into the market research industry. So I’ll admit, whenever I thought of market research, I usually thought of data, numbers, charts, and graphs – people deep in spreadsheets. Fortunately, I found […]
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Mobile Insights and Concept Testing: A New Paradigm

  • On June 18, 2018
If you attended IIeX this past week, you may have heard Prodege’s Adam Portner and MDI-Global’s Ron Gailey’s session Mobile Insights and Concept Testing, A New Paradigm. This session covered the increasing power of mobile in our everyday life and it’s powerful future, using a case study as a comparable example. Mobile insights are starting […]
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In-The-Moment Mobile Insights at IIeX

  • On June 7, 2018
As the usage and ownership of mobile phones inevitably continues to rise, so does the reality of using mobile for market research purposes. Mobile devices have made it exceptionally easier for researchers to connect with their target audience “in-the-moment”, and easily engage with them for a deeper understanding of behavioral insights and opinions. Next week […]
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Our Commitment to Member Privacy and GDPR Compliance

  • On May 24, 2018
Enforcement of the General Data Protection Regulation (GDPR) will become effective across the European Union (EU) on May 25, 2018 and we’re pleased to announce that Prodege is fully compliant.      Prodege is committed to helping you ensure your engagement with us complies with all applicable laws. We completed a company-wide audit to ensure […]
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More Transparency and Control At Your Fingertips!

  • On May 18, 2018
Are you looking to gain more control with full transparency on your research projects? How about a simpler pricing model and faster turnaround times to meet your clients’ tight budgets and deadlines? Well, you’re in luck! We are excited to bring you Prodege On Demand, an industry leading DIY tool that was built by project managers for […]
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What could persuade you to buy groceries online?

  • On May 15, 2018
Recently, the Canadian market has been experiencing a shift towards increased online shopping. Large retailers like Amazon and Walmart have started pushing for online grocery shopping and the latest innovation, in-fridge delivery. Now the question consumers face is: Are we ready for online grocery shopping and the direction it is going in? Let’s take a […]
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A Respondent First Approach: What Does it Mean?

  • On April 24, 2018
A “Respondent First Approach” is a phrase we don’t take lightly. Prodege understands the importance of treating our respondents as individuals so we provide them with engaging tools they don’t want to stop using.  Our unique acquisition and retention model has fueled the growth of our panel, and attracted millions of loyal members who are […]
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