ProdegeMR Through the Eyes of Its First Hire, Calvin Friesth

  • On August 20, 2019
Seeing ProdegeMR from Calvin Friesth’s perspective offers a remarkable story of growth, grit, and innovation. Calvin was the first hire at ProdegeMR and wore many different hats during the early days (account management, sales, marketing, etc), eventually transitioning to his current role as Senior Director, Client Development.  Calvin identifies hiring a product team to build […]
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Most Exciting Research Breakthrough Thus Far?

  • On August 16, 2019
We’ve heard from our market research professionals about which research buzzwords are overused and the types of research on the rise. For our latest installment of “market research AMA”, we wanted to glean the most exciting research development that our team has seen unfold. What chiefly stood out was mobile adoption makes it easy to […]
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The Back to School Purchase Kids Have Strong Opinions On

  • On August 12, 2019
With back to school season in full swing, we surveyed over 1,100 parents of children under 18 to gauge how involved their kids are with back to school shopping. Turns out there’s one particular type of item that kids have strong opinions on and it’s not notebooks & pens. By far, the top item category […]
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Back to School: What Parents Love and What They Dread

  • On August 6, 2019
At the start of August, many have shifted their thoughts from leisurely days spent outdoors to early morning alarms and school books. With a new school year on the horizon, we surveyed 1,152 parents of children under 18 to see what they most look forward to and what they dread. Not surprisingly, the return to […]
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Which Female TV Bosses Do Working Women Applaud?

  • On August 1, 2019
As part of our Women in the Workplace study, we were intrigued to determine which female TV bosses are admired by working women and the character traits that resonate most. From a list of seven iconic TV bosses, working women foremost spotlight Detective Olivia Benson (Law & Order: SVU) as a role model. She earned […]
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Can Women Today Have It All?

  • On July 25, 2019
The next recap of our Women in the Workplace research results offers perspective on an elusive question: “Can women today have it all?”  Our findings indicate that working women view the ability to effortlessly juggle their households, jobs and other obligations, while also advancing in their careers as more of a pipe dream. Besides more […]
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Do Men & Women Feel the Same About Their Earnings?

  • On July 17, 2019
With the US Women’s impressive World Cup victory and their ongoing crusade for equal pay fresh in our minds, we got our panelists’ take on how equitably they are being paid. Peek below to see if American females across industries are picking up what the women’s soccer team is putting down!
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Prime Day Preferred Shopping Strategy?

  • On July 15, 2019
With Prime Day set for today and tomorrow, a flurry of deals abound from Amazon and other retailers. We were curious as to whether past Prime Day shoppers preferred to enter with a game plan or opted to scroll through the deals until they found something appealing. Interestingly, our sample of 1,210 past Prime Day […]
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Are Women Respected & Represented at Work?

  • On July 9, 2019
Curious to understand how women view their workplace dynamics and career prospects, we fielded an in-depth survey with our proprietary panel among 1,054 working women in the US. The first part of our Women in the Workplace research findings focuses on visibility and respect on the job. On this topic, women tend to feel optimistic, […]
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Prodege Powers Research on Legalized Sports Gambling for Variety

  • On July 3, 2019
Prodege recently partnered with leading provider of entertainment news, Variety on research about the impact of legalized sports betting on TV sports viewership. Check out the findings to learn which sports our panelists are most intrigued to bet on and how legalized sports betting could help advertisers tap into an engaged live audience.
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Market Research AMA Volume 2: On the Rise Research?

  • On June 24, 2019
Research has evolved remarkably when thinking back to when paper surveys took days for the results to be tabulated. I’m old enough to remember the paper survey days, which for me, included confirming that the questionnaires were printed in a different color for each market. Technology has not only helped with the turnaround time but […]
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Perceptions of Climate Change Around the Globe: Who’s Most Concerned?

  • On June 18, 2019
After our recent intriguing research on Americans’ views on the hot button issue of Climate Change, we wondered: how important is this issue among a wider region? Opting to expand this research across the globe, we fielded a similar survey among 1,084 of our proprietary panelists in the UK and 1,034 of our panelists in […]
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Market Research AMA: Industry Superlatives

  • On June 14, 2019
Inspired by our favorite subreddit, we posed industry superlative questions to our internal market research experts. Read on to find out which research buzzwords are tired and the “you know you work in market research” quotes that ring most true. Most overused research buzzword or phrase? Congratulations, “big data”, you’re officially played out. Other overdone […]
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Is Sponsored Content as Effective as Traditional Advertising? Sign up for Our Live Webinar With Invoke Research on June 18

  • On June 11, 2019
Advertising is constantly evolving. In recent years, consumers have even devised clever methods to stop brands from talking to them. In an age of digital distraction, how can we capture consumers’ attention and authentically communicate with them? How does sponsored content fare in gaining consumer trust and moving the needle relative to traditional advertising? ProdegeMR […]
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The Value in Gauging Customer Satisfaction

  • On June 4, 2019
The idea of voluntarily asking your customers the question “how likely are you to recommend our services?” may seem nerve-wracking. However, the insights obtained from measuring your Net Promoter Score and examining open-ended responses that elaborate upon each client’s rating can be vital to improving the customer experience. Here’s what you can learn from each […]
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Influence Me: How Persuasive and Impactful are Social Media Tastemakers?

  • On May 29, 2019
With all of your favorite primetime shows on hiatus for the summer, reality shows abound. Chances are, some of the colorful reality TV personalities gracing your screen this summer will try their hand at becoming social media influencers. We surveyed 1,031 members of our consumer panel to get their take on influencers: are they following […]
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From Buying Sample to Working Directly with a Global Panel

  • On May 21, 2019
I spent many years working as a data analyst at a brand and communications research consultancy where we conducted an impressive number of ad and concept tests. Week in and week out, we’d partner with sample suppliers and “buy survey completes” which met the very specific quota and screening requirements our clients required. As I […]
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VP of Marketing Jessica Batty Featured in Women In Research Blog

  • On May 20, 2019
Our own VP of Marketing, Jessica Batty was recently profiled by Women In Research (WIRe) as an inspiring leader in the research community. To read more about Jessica’s recipe for building a strong and motivated team, her empowering leadership style, whom she counts as a mentor, and recent innovations she’s excited to be a part […]
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Are Viewers of Reality Dating Shows Bold in their Dating Approaches?

  • On May 14, 2019
As a slew of eligible bachelors attempt to vie for Hannah Brown’s final rose on “The Bachelorette”, we polled single members of our consumer panel with a pulse on pop culture to get insights on their dating behaviors. Read on to find out who is more adventurous when it comes to meeting a mate: viewers […]
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ProdegeMR’s Productive Week at IIeX

  • On May 2, 2019
ProdegeMR just wrapped up a successful and fun week at IIeX in Austin, TX from April 23-25. The conference kicked off on Tuesday, April 23 with our well-attended workshop, “Turning Big Data into Digestible and Actionable Takeaways.” The insights mavens at our workshop enjoyed breaking into small groups and discussing hurdles they face with data […]
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Global Warming: A Top-of-Mind Issue that Evokes Strong Emotions

  • On April 22, 2019
In honor of Earth Day, we got the inside scoop on climate change from our proprietary panel of 60 million registered members. Peek below to find out how our members really feel every time they see an article about global warming or a trailer for yet another disaster-themed movie.
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Spring Cleaning

  • On April 17, 2019
Spring is here! And so is Spring Cleaning, the MarieKondo way. We reached out to our 60 million members to get a better sense of how they plan on doing their Spring Cleaning, and if they will be hiring a professional organizer. Here’s what they said.
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How Video Among Engaged Respondents Can Bring Consumer Insights To Life

  • On March 7, 2019
Earlier this week, our VP of Client Solutions, Adam Portner, spoke at The Quirk’s Event: Brooklyn with Matt Marontate of LivingLens on “How Video Among Engaged Respondents Can Bring Consumer Insights To Life”. This session highlighted the power of video in market research…portrayed by real videos of our favorite furry friends: puppies and kitties! Thanks […]
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ProdegeMR Conference Recap

  • On February 20, 2019
The ProdegeMR team is closing out a great two weeks of successful conferences! Our conference journey started at The Quirk’s Event: London Feb. 12th – 13th as the platinum sponsor. From exhibiting to presenting, we had a successful show spreading our message and meeting new faces. Our very own Adam Portner presented with Chris Havemann […]
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The Power of Real-Time Behavioral Data in the Video-on-Demand Era

  • On February 14, 2019
If you attended Quirk’s London this week, you may have caught the presentation by Adam Portner of ProdegeMR and Chris Havemann from RealityMine on “The Power of Real-Time Behavioral Data in the Video-on-Demand Era.” Adam and Chris showed the audience how survey data in combination with behavioral data can help researchers understand how and why […]
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Valentine’s Day Trends

  • On February 7, 2019
Valentine’s Day is just around the corner! We reached out to our proprietary panel of 60 million members who are always eager to answer questions, for a better understanding of what they are hoping to get out of this year’s Valentine’s Day. The following infographic is a glimpse into responses received by thousands of our […]
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Super Bowl LIII Trends

  • On January 31, 2019
Super Bowl LIII is right around the corner! We turned to our panel to find out how Americans will be watching the Super Bowl this year. Take a look at what they said!
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Anatomy of a Philanthropist

  • On November 26, 2018
Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner! We are proud to be a business that not only creates rewarding moments, but also has an active participation in charitable giving from our 50 million + registered members. In order to better understand our philanthropic demographic profile, we […]
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Voice Technology: A Cultural Comparison – a Recap

  • On November 12, 2018
If you missed our recent webinar on Voice Technology: A Cultural Comparison, you can still listen to the recording by going to the Greenbook link, found here. With the rise of voice technology, digital assistants and smart speakers, it’s important to understand consumer attitudes and usage, especially in the path to purchase. ProdegeMR and SKIM […]
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ProdegeMR Grows Canadian Team

  • On November 7, 2018
ProdegeMR is excited to welcome two new strategic members to our Canadian team as we continue to grow our operations and investment in Canada. Joining us are: Don Holmes, Senior Director, Sales and Rachel Zink, Account Manager. This dynamic duo will be responsible for leading the growth of ProdegeMR in the Canadian market. Some background […]
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Voice Technology & Consumer Behavior: A Cultural Comparison

  • On November 1, 2018
Voice technology adoption has gained attention over the years and is becoming more of an influence on consumer behavior.  Recently, ProdegeMR partnered up with SKIM Group to get a better understanding of just how voice technology is used around the globe and what it means for the future. If you’re interested in learning more, you’re […]
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October Food Trends

  • On November 1, 2018
Did you know that October was pizza month? That’s right. And on top of that, it’s the time of year for pumpkin spice infused everything! With our proprietary panel of 50 million registered members who are eager to answer survey questions on a variety of topics and trends, we decided to ask their opinions on […]
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The Anatomy of a Home and Garden Shopper

  • On October 29, 2018
With over 50 million registered members on our owned and operated consumer platforms, we are able to accurately pinpoint shopping profiles and understand consumer behavior, as well as accurately target specific demographics. Recently, we looked at our shoppers who are have purchased a product for the home to get a better understanding of the breakdown. […]
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Go Team Go! Survey on Football Trends showcases its one for the ages

  • On October 3, 2018
With a quarter of the 2018-2019 season behind us, most football fans have spent their weekends celebrating  with friends and family, lots of great food and fun camaraderie cheering for their favorite team. Football has become an American staple, and is one of the most anticipated events surrounding the fall season. Thanks to our market […]
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5 Ideas for Activating Your Research

  • On September 13, 2018
The most consistent concern overheard from corporate research and insights teams is this: Was anything done with our research? After pouring your creativity, time, and energy into a project, you want to know that it had an impact – sales were improved, eyeballs were attracted, products were made (or not). We’ve seen some great ideas […]
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2018 Fall TV Watching Habits

  • On September 10, 2018
2018 Fall TV premieres are getting started – find out the most anticipated new and returning shows for our audience! With the rise of social media, live streaming, and recording devices, the way people watch TV has changed dramatically over the years. With the abundance of program choices consumers now have, we reached out to […]
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America’s Got Talent: Predicting A Winner

  • On August 23, 2018
With America’s Got Talent heating up, we reached out to our panel for insights into a predicted winner. The study’s results, taken from hundreds of dedicated America’s Got Talent fans, show a forecasted winner of Courtney Hadwin, the 13 year-old from England who received the Golden Buzzer from Howie Mandel. Close behind were Makayla Phillips, […]
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The Power of Mobile Insights Webinar – A Recap

  • On August 13, 2018
If you missed our recent webinar on The Power of Mobile Insights, you can still listen to the recording by going to the Greenbook link, found here: With mobile devices becoming an increasingly important part of everyone’s daily lives, it’s no wonder researchers are starting to utilize this technology to reach their target audiences. […]
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What I Didn’t Know About Market Research

  • On July 27, 2018
I’m new to the market research industry. With a background in shopper marketing, experiential events, and packaging, I didn’t have a lot of insight into the market research industry. So I’ll admit, whenever I thought of market research, I usually thought of data, numbers, charts, and graphs – people deep in spreadsheets. Fortunately, I found […]
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Mobile Insights and Concept Testing: A New Paradigm

  • On June 18, 2018
If you attended IIeX this past week, you may have heard ProdegeMR’s Adam Portner and MDI-Global’s Ron Gailey’s session Mobile Insights and Concept Testing, A New Paradigm. This session covered the increasing power of mobile in our everyday life and it’s powerful future, using a case study as a comparable example. Mobile insights are starting […]
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In-The-Moment Mobile Insights at IIeX

  • On June 7, 2018
As the usage and ownership of mobile phones inevitably continues to rise, so does the reality of using mobile for market research purposes. Mobile devices have made it exceptionally easier for researchers to connect with their target audience “in-the-moment”, and easily engage with them for a deeper understanding of behavioral insights and opinions. Next week […]
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Our Commitment to Member Privacy and GDPR Compliance

  • On May 24, 2018
Enforcement of the General Data Protection Regulation (GDPR) will become effective across the European Union (EU) on May 25, 2018 and we’re pleased to announce that ProdegeMR is fully compliant.      ProdegeMR is committed to helping you ensure your engagement with us complies with all applicable laws. We completed a company-wide audit to ensure […]
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More Transparency and Control At Your Fingertips!

  • On May 18, 2018
Are you looking to gain more control with full transparency on your research projects? How about a simpler pricing model and faster turnaround times to meet your clients’ tight budgets and deadlines? Well, you’re in luck! We are excited to bring you ProdegeMR On Demand, an industry leading DIY tool that was built by project managers for […]
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What could persuade you to buy groceries online?

  • On May 15, 2018
Recently, the Canadian market has been experiencing a shift towards increased online shopping. Large retailers like Amazon and Walmart have started pushing for online grocery shopping and the latest innovation, in-fridge delivery. Now the question consumers face is: Are we ready for online grocery shopping and the direction it is going in? Let’s take a […]
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A Respondent First Approach: What Does it Mean?

  • On April 24, 2018
A “Respondent First Approach” is a phrase we don’t take lightly. ProdegeMR understands the importance of treating our respondents as individuals so we provide them with engaging tools they don’t want to stop using.  Our unique acquisition and retention model has fueled the growth of our panel, and attracted millions of loyal members who are […]
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Taking a Respondent First Approach with Swag IQ

  • On March 27, 2018
Providing quality survey responses to our clients is what ProdegeMR is known for, and it is something we are incredibly proud of. We are committed to providing our respondents with engaging and fun tools that make them want to come back for more. We are always innovating, and are excited to announce the launch of […]
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Mobile Behavioral Data & Survey Insights During Super Bowl 2018

  • On March 2, 2018
If you attended Quirk’s East in Brooklyn this past week, you may have caught ProdegeMR’s Adam Portner and Sense360’s Eli Portnoy’s talk on How Mobile Behavioral Data & Survey Insights Create a 360 View of the Consumer. In this session, they shared groundbreaking information on a new way data can be collated using sensor technology. […]
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Real-Time Mobile Consumer Insights – A Powerful Approach

  • On July 18, 2017
  Much has been written on the migration of desktop-based online research as more and more of consumer attention is focused on mobile devices. It’s clear the industry faces a significant challenge in reinventing lengthy, heavy attribute battery laden, uninspired survey designs to mobile and consumer friendly alternatives. However, we believe that mobile creates opportunities […]
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