Anatomy of a Philanthropist

  • On November 26, 2018
Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner! We are proud to be a business that not only creates rewarding moments, but also has an active participation in charitable giving from our 50 million + registered members. In order to better understand our philanthropic demographic profile, we […]
Read More

Voice Technology: A Cultural Comparison – a Recap

  • On November 12, 2018
If you missed our recent webinar on Voice Technology: A Cultural Comparison, you can still listen to the recording by going to the Greenbook link, found here. With the rise of voice technology, digital assistants and smart speakers, it’s important to understand consumer attitudes and usage, especially in the path to purchase. ProdegeMR and SKIM […]
Read More

ProdegeMR Grows Canadian Team

  • On November 7, 2018
ProdegeMR is excited to welcome two new strategic members to our Canadian team as we continue to grow our operations and investment in Canada. Joining us are: Don Holmes, Senior Director, Sales and Rachel Zink, Account Manager. This dynamic duo will be responsible for leading the growth of ProdegeMR in the Canadian market. Some background […]
Read More

Voice Technology & Consumer Behavior: A Cultural Comparison

  • On November 1, 2018
Voice technology adoption has gained attention over the years and is becoming more of an influence on consumer behavior.  Recently, ProdegeMR partnered up with SKIM Group to get a better understanding of just how voice technology is used around the globe and what it means for the future. If you’re interested in learning more, you’re […]
Read More

October Food Trends

  • On November 1, 2018
Did you know that October was pizza month? That’s right. And on top of that, it’s the time of year for pumpkin spice infused everything! With our proprietary panel of 50 million registered members who are eager to answer survey questions on a variety of topics and trends, we decided to ask their opinions on […]
Read More

The Anatomy of a Home and Garden Shopper

  • On October 29, 2018
With over 50 million registered members on our owned and operated consumer platforms, we are able to accurately pinpoint shopping profiles and understand consumer behavior, as well as accurately target specific demographics. Recently, we looked at our shoppers who are have purchased a product for the home to get a better understanding of the breakdown. […]
Read More

Go Team Go! Survey on Football Trends showcases its one for the ages

  • On October 3, 2018
With a quarter of the 2018-2019 season behind us, most football fans have spent their weekends celebrating  with friends and family, lots of great food and fun camaraderie cheering for their favorite team. Football has become an American staple, and is one of the most anticipated events surrounding the fall season. Thanks to our market […]
Read More

5 Ideas for Activating Your Research

  • On September 13, 2018
The most consistent concern overheard from corporate research and insights teams is this: Was anything done with our research? After pouring your creativity, time, and energy into a project, you want to know that it had an impact – sales were improved, eyeballs were attracted, products were made (or not). We’ve seen some great ideas […]
Read More

2018 Fall TV Watching Habits

  • On September 10, 2018
2018 Fall TV premieres are getting started – find out the most anticipated new and returning shows for our audience! With the rise of social media, live streaming, and recording devices, the way people watch TV has changed dramatically over the years. With the abundance of program choices consumers now have, we reached out to […]
Read More

America’s Got Talent: Predicting A Winner

  • On August 23, 2018
With America’s Got Talent heating up, we reached out to our panel for insights into a predicted winner. The study’s results, taken from hundreds of dedicated America’s Got Talent fans, show a forecasted winner of Courtney Hadwin, the 13 year-old from England who received the Golden Buzzer from Howie Mandel. Close behind were Makayla Phillips, […]
Read More

The Power of Mobile Insights Webinar – A Recap

  • On August 13, 2018
If you missed our recent webinar on The Power of Mobile Insights, you can still listen to the recording by going to the Greenbook link, found here: https://bit.ly/2MlUhF0. With mobile devices becoming an increasingly important part of everyone’s daily lives, it’s no wonder researchers are starting to utilize this technology to reach their target audiences. […]
Read More

What I Didn’t Know About Market Research

  • On July 27, 2018
I’m new to the market research industry. With a background in shopper marketing, experiential events, and packaging, I didn’t have a lot of insight into the market research industry. So I’ll admit, whenever I thought of market research, I usually thought of data, numbers, charts, and graphs – people deep in spreadsheets. Fortunately, I found […]
Read More

Mobile Insights and Concept Testing: A New Paradigm

  • On June 18, 2018
If you attended IIeX this past week, you may have heard ProdegeMR’s Adam Portner and MDI-Global’s Ron Gailey’s session Mobile Insights and Concept Testing, A New Paradigm. This session covered the increasing power of mobile in our everyday life and it’s powerful future, using a case study as a comparable example. Mobile insights are starting […]
Read More

In-The-Moment Mobile Insights at IIeX

  • On June 7, 2018
As the usage and ownership of mobile phones inevitably continues to rise, so does the reality of using mobile for market research purposes. Mobile devices have made it exceptionally easier for researchers to connect with their target audience “in-the-moment”, and easily engage with them for a deeper understanding of behavioral insights and opinions. Next week […]
Read More

Our Commitment to Member Privacy and GDPR Compliance

  • On May 24, 2018
Enforcement of the General Data Protection Regulation (GDPR) will become effective across the European Union (EU) on May 25, 2018 and we’re pleased to announce that ProdegeMR is fully compliant.      ProdegeMR is committed to helping you ensure your engagement with us complies with all applicable laws. We completed a company-wide audit to ensure […]
Read More

More Transparency and Control At Your Fingertips!

  • On May 18, 2018
Are you looking to gain more control with full transparency on your research projects? How about a simpler pricing model and faster turnaround times to meet your clients’ tight budgets and deadlines? Well, you’re in luck! We are excited to bring you ProdegeMR On Demand, an industry leading DIY tool that was built by project managers for […]
Read More

What could persuade you to buy groceries online?

  • On May 15, 2018
Recently, the Canadian market has been experiencing a shift towards increased online shopping. Large retailers like Amazon and Walmart have started pushing for online grocery shopping and the latest innovation, in-fridge delivery. Now the question consumers face is: Are we ready for online grocery shopping and the direction it is going in? Let’s take a […]
Read More

A Respondent First Approach: What Does it Mean?

  • On April 24, 2018
A “Respondent First Approach” is a phrase we don’t take lightly. ProdegeMR understands the importance of treating our respondents as individuals so we provide them with engaging tools they don’t want to stop using.  Our unique acquisition and retention model has fueled the growth of our panel, and attracted millions of loyal members who are […]
Read More

Taking a Respondent First Approach with Swag IQ

  • On March 27, 2018
Providing quality survey responses to our clients is what ProdegeMR is known for, and it is something we are incredibly proud of. We are committed to providing our respondents with engaging and fun tools that make them want to come back for more. We are always innovating, and are excited to announce the launch of […]
Read More

Mobile Behavioral Data & Survey Insights During Super Bowl 2018

  • On March 2, 2018
If you attended Quirk’s East in Brooklyn this past week, you may have caught ProdegeMR’s Adam Portner and Sense360’s Eli Portnoy’s talk on How Mobile Behavioral Data & Survey Insights Create a 360 View of the Consumer. In this session, they shared groundbreaking information on a new way data can be collated using sensor technology. […]
Read More

Real-Time Mobile Consumer Insights – A Powerful Approach

  • On July 18, 2017
  Much has been written on the migration of desktop-based online research as more and more of consumer attention is focused on mobile devices. It’s clear the industry faces a significant challenge in reinventing lengthy, heavy attribute battery laden, uninspired survey designs to mobile and consumer friendly alternatives. However, we believe that mobile creates opportunities […]
Read More