A Respondent First Approach: What Does it Mean?

April 24th, 2018

A “Respondent First Approach” is a phrase we don’t take lightly. ProdegeMR understands the importance of treating our respondents as individuals so we provide them with engaging tools they don’t want to stop using.  Our unique acquisition and retention model has fueled the growth of our panel, and attracted millions of loyal members who are ready to provide honest and thoughtful answers for your research questions.

Our Respondent First Approach isn’t just a philosophy, through our creative recruitment methods and our unique engagement model, ProdegeMR panel members have many activities to choose from, which results in a strong panel made up of a variety of people and opinions.

We offer our members fun and engaging touch points; such as daily polls and daily live trivia via our mobile app SwagIQ. This wide array of activities beyond traditional surveys enables us to limit each panel member’s survey participation, and ensure sample quality, while still keeping them active and interested. ProdegeMR’s approach results in a robust panel with higher panelist retention rates and provides clients with access to a better cross-section of people online who are not ‘burned out’ by the survey-taking experience.

How do we know this?

Our partners see the approach in action through…

  • Response rates that outperform the industry average and ensure representativeness in the sampling frame
  • A deeper and broader level of profiling data to allow for precise targeting
  • Quicker turnaround for fieldwork — hours rather than days
  • Higher re-contact rates as members stay with us over many months and years (rather than just days) allowing us to more effectively deliver sample to longitudinal studies, communities and qualitative research projects which require extended participation over weeks and months
  • More insightful responses to open-ended questions (clients rave about the high quality responses our members provide!)

But it doesn’t stop there.

As the industry continues to evolve, so do we, and so does our Respondent First Approach.  With the rise of mobile, we’re providing our members with engaging activities on-the-go and providing our clients the ability to survey respondents in-the-moment. We reach members wherever they are by identifying their location and sending a push notification to their phone making ProdegeMR a great fit for in-store surveys and shopper mission studies.

Everyone at ProdegeMR is incredibly proud of our Respondent First Approach and the unique relationship we have with our panel members.  We also take great pride in providing clients with high-quality online sample and insights. We firmly believe that when we put each respondent first we’re also ultimately putting you, our client partner, first.

If you’d like to learn more about our approach, our panel and how ProdegeMR can offer insightful answers to your research questions, then contact us today. We are ready to work with you on your next project! Send us a note at TalkToUs@ProdegeMR.com.

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